For any company that has a product or service to sell, a press release is one of its most effective and beneficial means to reach a mass audience. In our modern, media-saturated world, publicity is the most cost-effective marketing tool there is for companies to gain an edge over their competition.  It is a vital component of any strategy for gaining credibility and exposure among potential customers.

In researching media outlets for placement of press releases to maximize the effect, there are two main considerations: the size of the audience and the demographics of that audience.  Getting the word out to a few of the "right" people (those who might be interested in your product or service) is better than reaching large numbers of the "wrong" people (those who have no use for your product or service).  When it comes to reaching outdoor enthusiasts, specifically, online - no one does it better than Outdoor Network.

In our recent survey over 55% of the 25 to 50 year old age group uses the internet as their main resource for seeking guides, destinations, product information, and updates as well as purchases. The Outdoor Network press release program caters to these occasional and avid outdoor enthusiasts.

The press release you provide will be placed on our home page - the equivalent of a magazine cover or page one of a newspaper. The home page typically is most viewed page on a directory web site. Depending on the day of the week and season we receive up to 300,000 unique visitors daily. The current membership base of Outdoor Network exceeds of 50,000 registered users with new members joining FIN (Fishing Information Network) and Snow Tracks daily. These high-traffic portal sites have generated millions of dollars in e-commerce for our clients, annually.

We invite your company to become an advertising partner of Outdoor Network, and use the promotional tools we have developed to get your company’s press releases to their intended audience.

For more information please call or drop us a e-mail.