User Demographics / Research

Outdoor Network is a leading internet provider of fishing and snowmobile information. The prime users is male, affluent and a avid outdoorsman.

Fishing User Demographics

Outdoor Network User Profiler:

• The average age bracket of Outdoor Network (fishing) users is 25-54 years old.
• Of Outdoor Network users 90% are male.
• Of the Outdoor Network users 65% are married 30% are single.
• The average income of Outdoor Network users are $61,000.00.

Fishing Expenditures:

• The annual average Outdoor Network user spent on fishing products, lodging and related fishing items $3,138.00.
• The annual average Outdoor Network user spent on boats, motors and trailers is $7,106.00.
• Of Outdoor Network users, 75% own a boat 79% own a outboard motor.
• Of the Outdoor Network users, over 70% have purchased products or have booked reservations on web sites provided by Outdoor Network.

Fishing Habits:

• The average Outdoor Network user fishes 21 days per year.

Outdoor Network Fishing Internet User Habits:

• Avid 65% Past 30 Days 40% Used Daily.  
• Passive 25% Past 30 Days.
• Occasional 10 % Past 30 Days.

Snowmobile User Demographics

Outdoor Network User Profiler:

• The average age bracket of Outdoor Network (Snowtracks) users is 30-62 years old 12% are over 60 and 35% are over 50
• 74% of Snowtracks users are married
• The average household income of Snowtracks users is $70,000.00

Snowmobiler Expenditures:

• Avid Snowtracks users spends over $4,100.00 annually on snowmobile activities, equipment, and lodging.
• Of the Snowtracks users over 70% of the avid snowmobilers use the advertisers listed on Snowtracks.

Snowmobiler Habits:

• The avid Snowtracks user rides 900 miles plus per year.
• The average Snowtracks user spends 7 nights away from home while snowmobiling.
• Over 65% of the average Snowtracks users usually trailer their snowmobiles to a destination.
• The average Snowtracks user has 17 years of riding experience.

Outdoor Network Snowtracks Internet User Habits:

• Avid 75% During Season 80% Daily.
• Passive 20% Past 30 days.
• Occasional 10 % Past 30 days.